Mary Wells Lawrence created iconic ads. Her hallmark? Breaking rules.
Mary Wells Lawrence cemented herself as the first woman in history to found, own and run a major agency that was listed and traded on the New York stock exchange.
According to a bio on The One Club's website, Ms. Green started her advertising career as a copywriter at Seventeen Magazine, where she worked for two years before joining LC Gumbinner Agency. After that, she went to Doyle Dane Bernbach (DDB), and then decided to go...
Craftsmen of Creativity is filled with advertising legends who shaped today’s modern advertising industry. But who inspired them to help forward the creative revolution of the 50’s and 60’s?
No history of modern advertising would be complete without recognizing the efforts of Bill Bernbach and his contribution to it. Whether it was tearing up the Rosser Reeves universal selling proposition rulebook, or championing the fluid, natural connection between...
David Ogilvy, a British immigrant who didn’t immerse himself in advertising until he was 38, ended up being a seminal figure in the advertising revolution of the 50’s and 60’s
David Ogilvy was renowned for his ability to craft captivating copy that didn’t’ just look and sound good – but that sold products too.
At AWEurope, Hegarty dismissed the idea that all marketing should now be ‘mobile first’.
Sir John Hegarty appeared at Advertising Week Europe 2018, coinciding with the launch of the first episode of Craftsmen of Creativity.