David Ogilvy was renowned for his ability to craft captivating copy that didn’t’ just look and sound good – but that sold products too.
Ogilvy once said that without a “big idea” at the heart, your campaign “will pass through the minds of consumers like a ship in the night.”
Ogilvy’s formative experiences would shape what came next. Aged 38 and with no credentials, or clients, just $6,000 in the bank, he founded his own agency in New York, on Madison Avenue.
At AWEurope, Hegarty dismissed the idea that all marketing should now be ‘mobile first’.
Sir John Hegarty appeared at Advertising Week Europe 2018, coinciding with the launch of the first episode of Craftsmen of Creativity.