Caesar, Einstein, Ghandi, Dr Seuss, Bernbach. Some people throughout history have just been, well, quotable.

Spend any amount of time watching an interview with the DDB founder and you may just find yourself hanging on to every single word.  

Many people do. Which is why his quotes throughout the years can be found in all kinds of places.  

DDB were kind enough to compile a list of them and share them with the world. Here are 22 for your reading pleasure:

“Rules are what the artist breaks; the memorable never emerged from a formula.”

“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.”

“Properly practiced creativity Must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.”

“If your advertising goes unnoticed, everything else is academic.”

“Is creativity some obscure, esoteric art form? Not on your life. It’s the most practical thing a businessman can employ.”

“There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.”

“You can turn a page and, before you really comprehend it, there’s a feeling. There’s a vibration. If it’s the wrong vibration for what you want to convey, what follows is going to fight it-an uphill battle against the original impression you made.”

“The magic is in the product.”

“It’s not just what you say that stirs people. It’s the way that you say it.”

“Merely to let your imagination run riot, to dream unrelated dreams, to indulge in graphic acrobatics and verbal gymnastics in NOT being creative. The creative person had harnessed his imagination. He has disciplined it so that every thought, every idea, every word he puts down, every line he draws, every light and shadow in every photograph he takes, makes more vivid, more believable, more persuasive the original theme or product advantage he has decided he must convey.”

“Surely it is better to state our proposition with the kind of talent that will touch and move the reader and viewer than to bore them to death with the ordinary.”

“Nobody counts the number of ads you run; they just remember the impression you make.”

“You can get attention and really make people resent you if you do it with an unrelated gimmick. They won’t like you for that.”

“You can have everybody coming in on time, everybody leaving on time, all work finished on the due date, and still have a lousy ad, and fail.”

“I can put down on a page a picture of a man crying, and it’s just a picture of a man crying. Or I can put him down in such a way as to make you want to cry. The difference is artistry, the intangible thing that business distrusts.”

“It is one thing to have a selling proposition and quite another to sell it.” “Properly practiced creativity can make one ad do the work of ten.”

“It’s that creative spark that I’m so jealous of for our agency and that I’m so desperately fearful of losing. I don’t want academicians. I don’t want people who do the right things. I want people who do inspiring things.”

“Technique for its own sake can be disastrous. Because, after a while, you’re so anxious to do things differently, and do them better and funnier and more brilliantly than the next guy, that becomes the goal of the ad, instead of the selling of the merchandise.”

“Imitation can be commercial suicide.”

“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed … but dull?”

“We are so busy measuring public opinion that we forget we can mould it. We are so busy listening to statistics we forget we can create them.” “Today’s smartest advertising style is tomorrow’s corn.”

“Be provocative. But be sure your provocativeness stems from your product. You are NOT right if in your ad you stand a man on his head JUST to get attention. You ARE right if you have him on his head to show how your product keeps things from falling out of his pockets.”