by Craftsmen of Creativity | Nov 27, 2018 | Bill Bernbach
Born to Jewish parents in the Bronx, NY – Bernbach graduated from college at the worst possible time. The Great Depression saw stocks and morale at shocking lows. Luckily, Bernbach was able to land a job at the Schenley Distiller’s mailroom. It was here his...
by Jack Hershman | Oct 26, 2018 | Bill Bernbach
Craftsmen of Creativity is filled with advertising legends who shaped today’s modern advertising industry. But who inspired them to help forward the creative revolution of the 50’s and 60’s? Time, after time, the same 8 letters came up. Bernbach. Here is what some of...
by Jack Hershman | Oct 12, 2018 | Bill Bernbach
No history of modern advertising would be complete without recognizing the efforts of Bill Bernbach and his contribution to it. Whether it was tearing up the Rosser Reeves universal selling proposition rulebook, or championing the fluid, natural connection between...
by Jack Hershman | Oct 10, 2018 | Bill Bernbach
Caesar, Einstein, Ghandi, Dr Seuss, Bernbach. Some people throughout history have just been, well, quotable. Spend any amount of time watching an interview with the DDB founder and you may just find yourself hanging on to every single word. Many people do. Which is...
