3 of the Best: Paula Green

3 of the Best: Paula Green

According to a bio on The One Club’s website, Ms. Green started her advertising career as a copywriter at Seventeen Magazine, where she worked for two years before joining LC Gumbinner Agency. After that, she went to Doyle Dane Bernbach (DDB), and then decided...
‘We Try Harder’ Preview

‘We Try Harder’ Preview

Paula Green was the mastermind behind the Avis ‘We Try Harder’ campaign. She was also the inspiration for the character Peggy Olson, from Mad Men. Warren Avis was a retired Air Force officer embroiled in a bitter battle with Hertz, a rival rent-a-car business who he...